Author Archives: stromdotcom

Gamification: the new normal

We’ve posted a few times about several game developments we are currently involved in that are, to put it mildly, extremely exciting. We love projects on the cutting edge, and that edge right now is gamification.  While our projects are still a short ways away from release, we are still talking to clients every day [...]

Gymboss sound settings

I’ve been noticing a lot of hits to the site lately related to sounds in Gymboss. If you can’t hear the alarms in your Gymboss app, the problem is that your sound effects are muted or set too low. There are several channels that an app can put sounds through on iDevices, and Gymboss does [...]

Hiding Monsters – An interactive children’s book for iOS

Hiding Monsters is out now in the iOS App Store. It is the follow up to last year’s Hiding Hannah, the highly acclaimed interactive story book for kids. Hiding Monsters again features artwork by Sesame Workshop artist Melanie McCall and is narrated by Tom Kenny, voice of Spongebob Squarepants. Hiding Monsters for Android is coming [...]

Hiding Monsters release pushed to July 12

Due in part to an issue Apple is currently having with iTunes, the release of Hiding Monsters has been pushed back to July 12. We will post here again with any news.  Thanks for your patience!

Hiding Monsters release date set

We have scheduled a release date for Hiding Monsters, the follow up to last years extremely well received interactive children’s book Hiding Hannah. Hiding Monsters is tentatively scheduled for a July 5th release date, and will be available on iOS for iPhone, iPod and iPad, as well as on Google Play for Android, and Amazon [...]

Who markets the marketers?

A few days ago I had a simple little thought — nothing deep, just a succinct way of explaining something kind of interesting about our industry — and I tweeted it. This morning it occurred to me that this little idea is more important than I originally thought. A large percentage of the work we [...]

The Avengers and the power of momentum

One of my most recurring themes — the thing I say over and over again in blogs, to clients, and in meetings — is that the software business is just like every other business. A lot of press is generated when a high school kid in his basement makes a website and sells it for [...]

Gamification: leveraging fun

The term “gamification” has been a hot buzzword in the last few months.  Forbes posted a great article about how Marriott, Deloitte, Aetna and the Department of Defense are all leveraging the gaming craze to reach their own goals in recruitment, training and health & wellness. In fact, Glowdot is now in production on two projects with [...]

Glowdot and Dark Shadows

Glowdot is pleased to announce that we have been contracted by Warner Bros. to develop and interactive experience to promote the upcoming Tim Burton film Dark Shadows, coming May 11. \ The Glowdot Dark Shadows app will release for iPhone/iPod Touch in the Apple App Store and the web (Flash with Facebook integration) sometime in [...]

Software as a business

I had planned to do these business/strategy posts at least weekly, but its been a month since the last one!  We’ve been unbelievably busy in 2012 — much more so than I ever expected, which accounts for the delay.  But I do plan on picking up the pace whenever I get a break. Lets talk [...]

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